UTM Builder & Parser

Create UTM tracking URLs for Google Analytics campaigns or decode existing URLs to extract UTM parameters. Free, fast, and 100% private.

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We are currently building this tool. Check back shortly!

How to use UTM Builder & Parser

1
Switch to "Builder" mode and enter your destination website URL.
2
Fill in Campaign Source (e.g., google), Medium (e.g., cpc), and Campaign Name.
3
Optionally add Term and Content for more granular tracking.
4
Copy the generated UTM URL to use in your ads or emails.
5
To decode a URL, switch to "Parser" mode and paste any URL containing utm_ parameters.

Frequently Asked Questions

What are UTM parameters?

UTM parameters are short text tags added to URLs to track marketing campaign performance in tools like Google Analytics. They let you identify which campaigns, sources, and mediums drive traffic to your site.

Which UTM parameters are required?

Only utm_source, utm_medium, and utm_campaign are considered required by Google Analytics. utm_term and utm_content are optional and used for more granular tracking.

Is my data sent to any server?

No. All URL building and parsing happens entirely in your browser with JavaScript. No data is transmitted to our servers.

What does the Parser mode do?

The Parser extracts and displays all UTM parameters and tracking tags (gclid, fbclid) from a pasted URL in a clean, readable table, saving you from manually reading encoded URL strings.

Detailed Guide

UTM Builder & Parser

Our UTM Builder & Parser is a two-in-one utility designed for digital marketers, SEO specialists, and developers. It allows you to quickly construct accurate, error-free Google Analytics tracking URLs and instantly decode any URL to extract its tracking parameters.

What are UTM Parameters?

UTM (Urchin Tracking Module) parameters are short text codes that you add to URLs (or links) to help you track the performance of your marketing campaigns across traffic sources and publishing media. The five standard UTM parameters are:

utm_source: The referrer (e.g. google, facebook)
utm_medium: Marketing medium (e.g. cpc, banner, email)
utm_campaign: Product, promo code, or slogan
utm_term: Identifies paid search keywords
utm_content: Differentiates similar content or links within the same ad

Features

URL Builder Mode: Clean, intuitive interface to build UTM tracking links without risking typo errors.
Copy to Clipboard: One-click copy for your generated URLs.
URL Parser Mode: Instantly extracts and formats UTM tags from messy, long URLs so you can understand what's being tracked.
100% Client-Side: Everything happens in your browser. No URLs or campaign data are sent to external servers, ensuring complete privacy mapping.

Why Use the URL Parser?

When examining competitor links, affiliate links from newsletters, or troubleshooting your own ad campaigns, the URL parser instantly breaks down complex URLs into a readable table of key-value pairs (source, medium, campaign, etc.), saving you from squinting at endless URL strings.