UTM Builder & Parser

Our UTM Builder & Parser is a two-in-one utility designed for digital marketers, SEO specialists, and developers. It allows you to quickly construct accurate, error-free Google Analytics tracking URLs and instantly decode any URL to extract its tracking parameters.

What are UTM Parameters?

UTM (Urchin Tracking Module) parameters are short text codes that you add to URLs (or links) to help you track the performance of your marketing campaigns across traffic sources and publishing media. The five standard UTM parameters are:

utm_source: The referrer (e.g. google, facebook)
utm_medium: Marketing medium (e.g. cpc, banner, email)
utm_campaign: Product, promo code, or slogan
utm_term: Identifies paid search keywords
utm_content: Differentiates similar content or links within the same ad

Features

URL Builder Mode: Clean, intuitive interface to build UTM tracking links without risking typo errors.
Copy to Clipboard: One-click copy for your generated URLs.
URL Parser Mode: Instantly extracts and formats UTM tags from messy, long URLs so you can understand what's being tracked.
100% Client-Side: Everything happens in your browser. No URLs or campaign data are sent to external servers, ensuring complete privacy mapping.

Why Use the URL Parser?

When examining competitor links, affiliate links from newsletters, or troubleshooting your own ad campaigns, the URL parser instantly breaks down complex URLs into a readable table of key-value pairs (source, medium, campaign, etc.), saving you from squinting at endless URL strings.